PSSICA = Placement, Shape, Size, Interaction, Color, Animation
The p is silent. Let's start there.
Influencing your user to take a certain action, or influence their feeling, or emotion about an object portrayed to them can be very.. well deep. I have been a designer and developer for several projects through my years in the tech industry and I have come up with a common pattern I bring to every project when working with the project manager on the design.
Design can take on several styles to portray a brand as a whole, but this article is not about edges, angles, or font-type. It's about the basics of influence in the human mind, one layer deeper. The term PSICA is something I started to use, which refers to Placement, Shape, Interaction, Color, and Animation. Which reflect the 4 basic things that